國立屏東大學 資管系助理教授 國立高雄大學 資管系副教授 國立高雄大學 EMBA中心執行長 國立高雄大學 EMBA中心主任

消費者行為 企業電子化

1.楊書成、陳美如、傅振瑞、胡昕昀、吳騰彥 2014 落實分潤的聯合行銷策略－微程式的Life+服務平台 TSSCI 2.郭英峰、伍啟銘、楊書成、顏士庭 2014 線上購物服務失誤類型與補救策略、認知公平與補救後滿意度之關係 International Journal of Civil and Environmental Engineering, pp.28-33 3. Kuo, Y.F., Hu, Z.L, & Yang, S.C 2013 Effects of Inertia and Satisfaction in Female Online Shoppers on Repeat-Purchase Intention: The Moderating Roles of Word-of-Mouth and Alternative Attraction, Managing Service Quality, 23 (3), pp. 168-187. [SSCI] 4. Kuo, Y.F., Hu, Z.L, & Yang, S.C 2013 Inertia and Satisfaction of Female Online Shoppers Managing Service Quality, 23 (3), pp. 168-187. [SSCI] 5. Chen, G.L., Yang, S.C.*, & Tang, S.M. 2013 Sense of Virtual Community and Knowledge Contribution in a P3 Virtual Community: Motivation and Experience Internet Research, 23 (1), pp. 4-26. [SSCI]