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師資陣容

放大 列印
師資陣容
姓名：
楊書成
職稱：
副教授
電子信箱：
henryyang@nuk.edu.tw
學歷：
國立中央大學資訊管理學博士
經歷：
  1. 國立屏東大學 資管系助理教授
  2. 國立高雄大學 資管系副教授
  3. 國立高雄大學 EMBA中心執行長
  4. 國立高雄大學 EMBA中心主任
  5. 國立高雄大學社會網絡創新中心主任
  6. 國立高雄大學社會網絡創新中心營運長
  7. 台灣社會網絡學會理事長
專長領域：
  1. 消費者行為
  2. 企業電子化
  3. 電子商務
  4. 供應鏈管理
  5. 網路行銷
個人著作：
期刊論文
  1. Yang, S.C. (2024), “The Impact of Live Streamers' Characteristics and Content Information Quality on Audience Participation Intentions: A Para-social Interaction Perspective,” Journal of Universal Computer Science (SCI-E),Accepted.
  2. Minetaki, K., & Yang, S.C. (2024), “A Comparative Analysis of the Security, Trust and Reliability of Internet-Based Financial Transactions,” Journal of Universal Computer Science (SCI-E), Accepted.
  3. 陳雅婷、楊書成 (2023)，「服務品質對再接受服務意願之影響－以新冠疫情下之醫護人員為例」，量化分析與研究，2，pp. 1-10.
  4. Yen, C.S., Ting, I.H., Yang, S.C., & Kang, C.Y. (2022), “Changes in Consumer Purchasing Behavior of Cultural and Creative Products During the COVID-19 Pandemic,” The Review of Socionetwork Strategies, 16(2), pp. 615-622.
  5. Chen, G.L. & Yang, S.C. (2018), "The Antecedents of Brand Loyalty Building in a Facebook Fan Page," International Journal of Innovation in Management, 6(1), pp. 21-38.
  6. 楊書成、康家錞 (2017)，「外匯選擇權驚魂記」，管理個案評論，8 (1)，pp. 1-20.
  7. Yang, S.C., Kang, C.C., & Zhao, Z.Y. (2016), “The Role of Top Management and Dynamic Capability in Inter-Organizational Information System Assimilation,” International Journal of Innovation in Management, 4 (1), pp. 35-51.
  8. 楊書成、陳美如、傅振瑞、胡昕昀、吳騰彥 (2014)，「落實分潤的聯合行銷策略－微程式的Life+服務平台」，管理評論，33(2)，pp. 65-79。[TSSCI]
  9. 郭英峰、伍啟銘、楊書成、顏士庭(2014)，「線上購物服務失誤類型與補救策略、認知公平與補救後滿意度之關係」，電子商務學報，16(1)，pp. 53-84。[TSSCI]
  10. Kuo, Y.F., Hu, Z.L, & Yang, S.C. (2013), “Effects of Inertia and Satisfaction in Female Online Shoppers on Repeat-Purchase Intention: The Moderating Roles of Word-of-Mouth and Alternative Attraction,” Managing Service Quality, 23 (3), pp. 168-187. [SSCI]
  11. Chen, G.L., Yang, S.C.*, & Tang, S.M. (2013), "Sense of Virtual Community and Knowledge Contribution in a P3 Virtual Community: Motivation and Experience," Internet Research, 23 (1), pp. 4-26. [SSCI] (NSC 98-2410-H-390 004-)
  12. 范錚強、王凱、楊書成 (2012)，「法姆西連鎖藥局—慢性病連續處方箋會員制」，管理個案評論，3 (2)，pp. 43-46.
  13.  范錚強、楊書成 (2012)，「少林旅行社—價格標錯事件」，管理個案評論，3(1)，pp. 63-68.
  14. 陳冠霖、楊書成*、馮文賢、唐順明、戴逸民 (2012)，「從訊號理論與推敲可能性模式探討線上社群信任與忠誠度之研究」，電子商務學報，14 (1)，March，pp. 73-96。[TSSCI]
  15. 楊書成、王凱、陳小芬、陳冠霖 (2011)，「資訊服務業的營運模式變革－以博連資訊為例」，中山管理評論，19 (1)，May，pp. 63-86。[TSSCI]
  16. Yang, S.C. & Farn, C.K. (2010), “Investigating Tacit Knowledge Acquisition and Sharing from the Perspective of Social Relationships—A Multilevel Model,” Asia Pacific Management Review, 15 (2), June, pp. 167-185. [TSSCI (NSC 95-2416-H-251-016-)
  17. 王凱、戴基峰、楊書成 (2010)，「工作角色與生涯規畫的兩難－以首映創意執行長為例」，管理評論，29 (2)，April，pp. 39-54。[TSSCI]
  18. Wang, C.C., Chen, C.T., Yang, S.C., & Farn, C.K. (2009), “Pirate or Buy? The Moderating Effect of Idolatry,” Journal of Business Ethics, 90 (1), pp. 81-93. [SSCI]
  19. 陳小芬、楊書成、黃莉婷、陳建宏、戴基峰 (2009) ，「沛錦科技的創業歷程－創業家精神與新創機會評估」，中山管理評論，17 (3)，Novenber，pp. 603-629。[TSSCI]
  20. Yang, S.C. & Farn, C.K. (2009), “Social Capital, Behavioural Control, and Tacit Knowledge Sharing–A Multi-Informant Design,” International Journal of Information Management, 29 (3), June, pp. 210-218. [SSCI]
  21. 楊書成、陳冠霖、趙仲宇 (2009)，「從體驗行銷觀點探討部落格瀏覽行為之研究－以超級星光大道為例」，管理評論，28 (1)，January，pp. 75-90。[TSSCI]
  22. 王凱、黃莉婷、陳純德、楊書成 (2008)，「國際物流供應鏈的建構－新竹貨運Highly Confident Transportation國際物流聯盟」，資訊管理學報，15 (2S)，April，pp. 89-108。[TSSCI]
  23. 楊書成 (2007)，「出版產業的資訊能見度－以大智通文化行銷為例」，管理評論，26 (特刊)，December，pp. 89-105。[TSSCI]
  24.  Yang, S.C. & Farn, C.K. (2006), “An Investigation of Knowledge Sharing froma Social Capital Perspective: How Social Capital and Growth Needs Affect Tacit Knowledge Acquisition and Individual Satisfaction,” Journal of Management, 23 (4), August, pp. 425-436. [TSSCI] (NSC 93-2416-H-008-012-)
  25. Yang, S.C., Hung, W.C., Sung, K., & Farn, C.K. (2006), “Investigating Initial Trust Toward E-tailers from the Elaboration Likelihood Model Perspective,”Psychology & Marketing, 23 (5), May, pp. 429-445. [SSCI]
研討會論文
  1. Yen, C.S., Ting, I.H., Yang, S.C., & Kang, C.Y. (2023), “Digital transformation of SMEs in the post-pandemic era-A case study from healthcare brands,”Proceedings of the 10th Multidisciplinary International Social NetworksConference (MISNC 2023), Sep, 4-6, Phuket, Thailand.
  2. Ting, I.H., Yen, C.S. Kang, C.C., & Yang, S.C. (2022), “An Empirical Study of Automatic Social Media Content Labeling and Classification based on BERT Neural Network,” Proceedings of the IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2022), Nov, 10-13, Istanbul, Turkey.
  3. Ting, I.H., Kang, C.C., Yang, S.C., & Yen, C.S. (2022), “A System Architecture for Achieving Proactive and Reactive Social Media Marketing,” Proceedings of the 9th Multidisciplinary International Social Networks Conference (MISNC 2022), Oct, 29-31, Matsuyama, Japan.
  4. Ting, I.H., Yen, C.S., Yang, S.C. (2021), “RPA as A Tool for Social Media Marketing: The good, The Bad and The Ugly,” Proceedings of the 8th Multidisciplinary International Social Networks Conference (MISNC 2021), Nov, 15-17, Bergen, Norway.
  5. Yang, S.C., Feng, T.T., & Wang, Y.H. (2019), “Exploring the Influencing Factors of Live-Streaming Viewers’ Participation Intention from the Perspective of Source Credibility Model and Cognitive Load - An Example of Mobile Device Users,”Proceedings of the 6th Multidisciplinary International Social Networks Conference (MISNC 2019), Aug, 26-28, Wenzhou, China.
  6. Yang, S.C., Chang, R.M., & Hsu, C.J. (2019), “Post-purchase dissonance of mobile games consumer,” Proceedings of the 6th Multidisciplinary International Social Networks Conference (MISNC 2019), Aug, 26-28, Wenzhou, China.
  7. Yang, S.C., & Lee, T.L., & Feng, T.T. (2018), “User Experience of Mobile Application's Interface: Measurement Development,” Proceedings of the 5th Multidisciplinary International Social Networks Conference (MISNC 2018), Jul, 16-18, Saint-Etienne, France.
  8. Yang, S.C. & Chang, W.T. (2018), “How Can the Brand Get Benefit from Online Social Interactions?” Proceedings of the International Conference on Innovation and Management (IAM 2018), Jan, 30-Feb, 2, Fukuoka, Japan. [Best Paper Award]
  9. Chen, G.L., Yang, S.C., Chang, R.M., & Lee, T.L. (2017), “The Antecedents of Brand Loyalty Building in Fan Page of Facebook,” Proceedings of the 4nd Multidisciplinary International Social Networks Conference (MISNC 2017), July,17-19, Bangkok, Thailand.
  10. 李姿陵、張瑋庭、楊書成 (2016)，「線上社交貨幣對於品牌忠誠的影響」，台灣商管與資訊研討會論文集，3月25日，台灣台北。[佳作論文獎]
  11. Yang, S. C., Hsiao, Y. T., & Su, W. Y. (2015), “The Effect of Virtual- Service Quality on Continuous Usage Intention of Facebook Page,” Proceedings of the 2nd Multidisciplinary International Social Networks Conference (MISNC 2015), September, 1-3, Matsuyama, Japan.
  12. Yang, S. C. & Chang, W. T. (2015), “The Effects of Social Currency on Brand Loyalty,” Proceedings of the 2nd Multidisciplinary International Social Networks Conference (MISNC 2015), September, 1-3, Matsuyama, Japan.
  13. 楊書成、王健綸、洪巧庭、蔡耀賢、謝承豫 (2014)，「影響手機遊戲 IAP 意圖之消費者動機－以神魔之塔為例」，第20屆資訊管理暨實務研討會論文集，12月13日，台灣桃園。
  14. 楊書成、劉立德、許家齊、陳正華 (2014)，「以框架效應與廣告推薦訊息探討Facebook 上App 廣告之廣告效果研究」，第20 屆資訊管理暨實務研討會論文集，12月13日，台灣桃園。
  15. Yang, S. C., Chang, W. T., Hsiao, Y. T., & Chen, B. Y., (2014), “The Effects of Perceived Value on Facebook Post Sharing Intention,” Proceedings of the 2014 International Conference on Advances in Mobile Computing & Multimedia (MoMM 2014), December, 8-10, Kaohsiung, Taiwan.
  16. Yang, S.C., Chang, W.T., & Hsiao, Y.T. (2014), “V-SQUAL: A Multiple-Item Construct for Measuring Consumer Perceptions of Service Quality on Facebook Page,” Proceedings of the 2014 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2014), November 12-14, Tokyo, Japan.
  17. Yang, S.C. (2014), “Online Initial Trust Formation and Duration: The Effects of Online Endorsement, Affiliated Portal, and Brick-and-Mortar Vendor,”Proceedings of the 2014 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2014), April 2-4, Nagoya, Japan. (NSC 96-2416-H-390 -017 -MY2)
  18. 楊書成、姚思妤、施喬心 (2013)，「Facebook商業粉絲專頁態度之研究－訊號理論與動機理論觀點」，第19屆資訊管理暨實務研討會論文集，12月7日，台灣台中。
  19. Yang, S.C., Chao, Z.Y., & Yao, S.Y. (2013), “The Antecedents and Consequences of Inter-Organizational Information System Assimilation,” Proceedings of the International Symposium on Business and Social Sciences 2013 (ISBSS 2013), March 15-17, Tokyo, Japan. (NSC 99-2410-H-390 -030 -MY2)
  20. 楊書成、林冠宇、姚思妤 (2012)，「社群網站廣告效果影響因素之研究─以Facebook為例」，第18屆資訊管理暨實務研討會論文集，12月8日，台灣台北。
  21. Yang, S.C., Chao, Z.Y., & Chen, G.L. (2012), “The Role of Top Management and Dynamic Capability in Inter-Organizational Information System Assimilation,”Proceedings of the International conference on Business and Information 2012 (BAI 2012), July 3-5, Sapporo, Japan. (NSC 99-2410-H-390 -030 -MY2)
  22. 楊書成、林冠宇 (2012)，「Facebook中『讚』對廣告效果影響模式－溝通與說服模式觀點」，第21屆國際資訊管理學術研討會論文集，5月19日，台灣高雄。
  23. Chen, G.L., Ling, W.Y., Yang, S.C.*, Tang, S.M., & Wu, W.C. (2011), “Explicit Knowledge and Tacit Knowledge Sharing,” Proceedings of 2011 International Conference on Management and Service Science (MASS 2011), August 12-14, Wuhan, China.
  24. Chen, G.L., Yang, S.C.*, Tang, S.M., & Tai, Y.M. (2011), “ Investigate the Effect of Blog Browsing Intention on Loyalty toward TV Show From the Perspectives of Experiential Marketing and Idolatry,” Proceedings of 2011 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology, January 18-20, Tokyo, Japan.
  25. 陳冠霖、楊書成*、唐順明 (2010)，「探討顧客體驗與虛擬社群感對於知識貢獻之影響」，第16屆資訊管理暨實務研討會論文集，12月11日，台灣雲林。
  26. 楊書成、趙仲宇、陳冠霖 (2010)，「跨組織資訊系統內化研究－高階主管與動態能力的中介角色」，第21屆國際資訊管理學術研討會論文集，5月21-22日，台灣台南。
  27. Chen, H.F., Lin, A., & Yang, S.C. (2009), “ Framing Information Systems: An Institutional Perspective on CRM System Implementation,” Proceedings of Pre-ICIS 2009 Workshop on Enterprise Systems Research in MIS, December 14, Phoenix, Arizona, USA.
  28. Wang, K., Lin, C.L., & Yang, S.C. (2009), “Factors Influencing the Usage of Mobile Value-Added Service,” Proceedings of The 9th International Conference on Electronic Business (ICEB 2009), November 30-December 4, Macau, China.
  29. Tai, Y.M., Ku, Y.C., Lin, S.C., & Yang, S.C. (2009), “Exploring the Effects of Information Sharing on Organizational Dependence,” Proceedings of The 13th World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2009), July 10-13, Orlando, Florida, USA.
  30. 楊書成、馮文賢、陳冠霖、戴逸民 (2009)，「從推敲可能性模式觀點探討線上社群信任與忠誠度之研究」，第20屆國際資訊管理學術研討會論文集，5月23日，台灣台北。
  31. Chen, C.D., Yang, S.C., Wang, K., & Farn, C.K. (2008), “Antecedents and Consequences of Sense of Virtual Community: The Customer Value Perspective,”Proceedings of the 7th Workshop on e-Business (WeB 2008), December 13, Paris, France.
  32. 楊書成、陳冠霖、趙仲宇 (2008)，「從顧客體驗觀點探討影響部落格瀏覽行為之研究－以大學生樣本為例」，2008管理評論年會暨第一屆前瞻管理學術研討會論文集，11月22-23日，台灣台北。[最佳論文獎]
  33. Chen, P.R., Yang, S.C., Chen, T.H., & Chao, C.F. (2008), “A Study on Organizational Change within Higher Education Institutions from the Perspective of Social Exchange Theory,” Proceedings of the International conference on Business and Information 2008 (BAI2008), July 7-9, Seoul, Korea.
  34. Wang, K., Lin, C.L., Chen, C.D., & Yang, S.C. (2008), “The Adoption of Wikipedia:A Community- and Information Quality-Based View,” Proceedings of the 12th Pacific Asia Conference on Information Systems (PACIS2008), July 3-7, Suzhou, China.
  35. Chen, G.L., Yang, S.C., & Tai, Y.M. (2007), “A Study on the Relationship among Social Embeddedness, Tacit Knowledge Acquisition, and Job Performance,”Proceedings of the 2007 National Computer Symposium, December 20-21, Taichung, Taiwan.
  36. Yang, S.C., Tai, Y.M., & Feng, W.H. (2007), “Investigating Online Trust Formation and Duration: The Roles of Market Maven and Product Involvement,”Proceedings of the 6th Workshop on e-Business (WeB2007), December 9, Montreal, Quebec, Canada. (NSC 96-2416-H-390 -017 -MY2)
  37. Yang, S.C. & Farn, C.K. (2007), “Exploring Tacit Knowledge Sharing Intention and Behavior within Workgroup from the Perspectives of Social Capital and Behavioral Control,” Proceedings of the 11th Pacific Asia Conference on Information Systems (PACIS2007), July 3-6, Auckland, New Zealand. (NSC 95-2416-H-008-031-)
  38. Yang, S.C. & Farn, C.K. (2007), “Investigating Tacit Knowledge Acquisition and Tacit Knowledge Sharing within Workgroup: A Social Relationship Perspective,”Proceedings of the International conference on Business and Information 2007 (BAI2007), July 11-13, Tokyo, Japan. (NSC 95-2416-H-251-016-)
  39. Wang, C.C., Chen, C.T., Yang, S.C., & Farn, C.K. (2007), “Pirate or Buy? Moderating Effects of Idolatry and Price Perception,” Proceedings of the International conference on Business and Information 2007 (BAI2007), July 11-13,Tokyo, Japan.
  40. Yang, S.C., Ling, W.Y., & Farn, C.K. (2006), “Differences between the Motivators for Explicit Knowledge Sharing and those for Tacit Knowledge Sharing,”Proceedings of the International conference on Business and Information 2006 (BAI2006), July 12-14, Singapore.[Best Paper Award]
  41. Yang S.C. & Farn, C.K. (2005), “Assessing the Direct and Indirect Effects of Social Capital on Individual Tacit Knowledge Acquisition,” 2005海峽兩岸商學理論與實務研討會論文集，9月23日，中原大學商學院，台灣中壢。
  42. 蘇柏全、王存國、黃莉婷、楊書成 (2004), “The Impact of Service Quality on Picking an ERP Consulting Firm: A Discrete Choice Model,” 第二屆知識經濟與電子商務研討會論文集，10月2-3日，台灣屏東。
  43. 李小梅、楊書成 (1998)，「全球資訊網廣告內容對廣告效果影響之探討—網路雜誌之實驗室研究」，第十三屆全國管理信息系統學術年會論文集，10月26日，中國合肥。
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